Nexus Capital Advises Nature’s Rule on the Sale of a Majority Stake to Alta Semper

Cairo, Egypt – January 19, 2026 – Nexus Capital is pleased to announce that it has acted as exclusive financial advisor to the shareholders of Nature’s Rule on the sale of a majority stake to Alta Semper Capital, with definitive agreements signed, subject to customary closing conditions and regulatory approvals. The acquisition is structured through an investment in Prowell Holding, Nature's Rule’s parent company.

Nexus Capital worked closely with the shareholders and management team to support the company’s transition into an investor-ready platform, refining the equity narrative and supporting management through a focused and selective partner engagement. Throughout the process, Alta Semper proved to be a strong strategic fit, sharing Nature’s Rule’s long-term vision and bringing deep sector expertise and a hands-on value-creation approach aligned with the company’s growth ambitions.

The transaction marks a significant milestone in Nature’s Rule’s evolution into a scaled, institutionalized regional platform, positioned to serve the rapidly expanding health, wellness, and sports nutrition markets across MENA and select international geographies.

Founded in 2017, Nature’s Rule operates as the Egyptian manufacturing arm of Prowell Holding, a leading UAE-headquartered sports nutrition and dietary supplements group. Nature’s Rule operates MENA’s largest fully dedicated manufacturing facility for sports nutrition products, supporting a diversified portfolio of proprietary brands and private-label offerings. The platform is underpinned by robust in-house research and development, stringent quality standards, and a highly scalable manufacturing base. The company’s proprietary brand portfolio includes flagship brand Redrex, a leading sports nutrition brand co-developed with global bodybuilding icon Big Ramy. A meaningful portion of production is exported to regional and select international markets, reflecting the company’s growing cross-border footprint and distribution capabilities.

The partnership with Alta Semper, a London-based private equity firm focused on healthcare and consumer investments across growth markets, will support the execution of a clear regional growth and value-creation strategy, including further geographic expansion across MENA, portfolio diversification into broader health and wellness categories, enhanced manufacturing utilization, and the continued institutionalization of the business through strengthened governance, management depth, and operational processes.

The founders, Mohammad Hammoudi and Mahmoud Sewilam, commented jointly:

“The signing of these definitive agreements marks a pivotal step in Nature’s Rule’s evolution. Partnering with Alta Semper allows us to build on the strong platform we have established and accelerate its development into a scaled, regional business with durable institutional foundations. Throughout the transaction, Nexus Capital played a central role in shaping the process and positioning the company for this next phase, ensuring alignment with a partner that shares our long-term strategic vision.”

Mamdouh Elssbiay (“Big Ramy”) added:

“Being part of Nature’s Rule’s journey has always been about building a brand rooted in quality, credibility, and real performance. This partnership marks an important step in scaling that vision regionally, and I am proud to see Redrex continue to grow as part of a stronger, more institutional platform with global ambitions.”

Kareem Ghaly, Director & Head of North Africa at Alta Semper Capital, commented:

“Nature’s Rule represents a clear category champion with a differentiated manufacturing platform, strong proprietary brands, and an established regional footprint. We are excited to partner with the founders to accelerate the company’s transformation into a pan-regional leader, well positioned to capture the structural growth in health and wellness consumption across our markets.”

The founders of Nature’s Rule will retain a meaningful ownership stake and continue to lead the business alongside Alta Semper, ensuring continuity of vision and execution.

Mirette Ramez, Founder and Managing Director at Nexus Capital, added:

“Nature’s Rule exemplifies the type of founder-led businesses we focus on advising, companies with strong fundamentals, established brand equity, and a well-defined path toward institutional ownership. The transaction underscores the strength of the company’s strategy and growth, and the growing appetite of institutional capital to partner with differentiated MENA-based champions. We believe this transaction also serves as a reference point for other founder-led and family businesses in the region seeking to institutionalize their operations and access private capital markets. We are proud to have supported the founders through this important strategic milestone.”

Amr & Partners acted as sell-side legal counsel to Nature’s Rule. Buy-side legal counsel was provided by Matouk Bassiouny & Hennawy and Krossing Legal.

About Nexus Capital

Nexus Capital is a boutique investment banking and financial advisory firm focused on advising founders, shareholders, and institutional investors across the MENA region, with an expanding international presence in Europe and North America. The firm provides strategic and transaction advisory services across mergers and acquisitions, private capital raising, and complex strategic mandates, supporting clients through critical inflection points and long-term value creation initiatives.